From Sky News:
“”Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly,” he said.
Cannabidiol, or CBD, does not produce the high normally associated with marijuana.
It is believed by many to have anti-inflammation and pain-relieving properties, and numerous CBD-infused products have emerged recently.”
The article describes other companies that are planning to make CND drinks. Anyone who has been following cannabis marketing and CBD knows that there are already a large number of drinks and sodas and energy drinks and protein drinks that have either CBD or in the states with legal recreational cannabis also have THC and the flavorful terpenes and flavonoids of psychoactive cannabis.
These drinks have been very popular and will continue to be popular.
This is an example of the old industries running to try to catch up and stake their clkaim in teh exploding cannabis marketplace.
There will always be a place for gourmet and boutique products, including all kinds of drinks and foods. These smaller businesses will never be pushed ouyt of teh market by the older giants.
Why? The tastes of the people have changed. 50 years of drug war has raised whole generations that appreciate the experience of small batch and gourmet cannabis. These people will keep that pattern of preference the rest of their lives, and because cannabis will claim the position of gourmet product from the very beginning, there will always be a thriving small business economy based on intermediate to tiny businesses providing new tastes and fragrances and experiences of cannabis enjoyment.
Think about this – there are already a number of cannabis beers. But the cannabis seed is very well suited to brewing. We will soon see an exploding cannabis beer industry, that both bottles and brews in place to provide in-house brews with striking flavors, taking advantage of the states that allow food and hospitality businesses to bypass alcohol control laws and limits and licenses by brewing in-house.
I want a Lemon Haze light lager, ice cold, please.